Sweet William - great wet nosed inspired gifts.

As some of you know via our Dougie Dog posts on social media we do have a soft spot for pooches - so when we spotted the charming range of dog products produced by Sweet William - we were thrilled and more than happy to stock them in our Ulverston and Windermere shops.

Sweet William is the brainchild of Emma Wood inspired by her lovely black labrador William. The company was set up in 2009 when Emma decided after 10 years of working in the City it was finally time to pursue a childhood love of pottery instead.

Emma's collections are designed at her studio in Greenwich, London, and depict celebration & family with a quintessentially British humour. The Mischievous Mutts collection has become the brand's signature range, first beginning with William’s Black Labrador mug and now featuring a growing variety of popular breeds and products.

Sweet William are all about celebrating people’s love of dogs; whether you are sending a card, looking for your keys or enjoying a well-deserved cup of tea, your most cherished companion is lovingly adorned on each item to brighten up the everyday.

Sadly, William is no longer with us after a full and fun filled life, but there's a new kid on the block in the shape of Cooper - who is taking the role of chief inspiration guru very seriously!

Sweet William's ceramics are lovingly handmade in Stoke-on-Trent using only the finest Cornish clay. It's a delightful range and it's always nice to support products that have such a personal touch.

We currently stock key rings, bowls, mugs, books and soap.

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